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CRM Systems in Industrial Companies - Intra- and Inter-Organizational Effects (Paperback, 1st ed. 2014) Loot Price: R2,766
Discovery Miles 27 660
Repayment Terms: R259 pm x 12*
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CRM Systems in Industrial Companies - Intra- and Inter-Organizational Effects (Paperback, 1st ed. 2014): A. Perna, E. Baraldi

CRM Systems in Industrial Companies - Intra- and Inter-Organizational Effects (Paperback, 1st ed. 2014)

A. Perna, E. Baraldi

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Loot Price R2,766 Discovery Miles 27 660 | Repayment Terms: R259 pm x 12*

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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: March 2014
First published: 2014
Authors: A. Perna • E. Baraldi
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 249
Edition: 1st ed. 2014
ISBN-13: 978-1-349-46317-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 1-349-46317-5
Barcode: 9781349463176

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