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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
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The Invention of Creativity - Modern Society and the Culture of the New (Hardcover)
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The Invention of Creativity - Modern Society and the Culture of the New (Hardcover)
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Contemporary society has seen an unprecedented rise in both the
demand and the desire to be creative, to bring something new into
the world. Once the reserve of artistic subcultures, creativity has
now become a universal model for culture and an imperative in many
parts of society. In this new book, cultural sociologist Andreas
Reckwitz investigates how the ideal of creativity has grown into a
major social force, from the art of the avant-garde and
postmodernism to the creative industries and the innovation
economy, the psychology of creativity and self-growth, the media
representation of creative stars, and the urban design of creative
cities . Where creativity is often assumed to be a force for good,
Reckwitz looks critically at how this imperative has developed from
the 1970s to the present day. Though we may well perceive
creativity as the realization of some natural and innate potential
within us, it has rather to be understood within the structures of
a very specific culture of the new in late modern society. The
Invention of Creativity is a bold and refreshing counter to
conventional wisdom that shows how our age is defined by radical
and restrictive processes of social aestheticization. It will be of
great interest to those working in a variety of disciplines, from
cultural and social theory to art history and aesthetics.
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