Digital Services in the 21st Century - A Strategic and Business Perspective (Hardcover)

Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers. * Includes services, underlying technologies, and internal capabilities for social network advertising * Covers market dynamics that determine the successes and failures of service offerings * Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry

General

Imprint:	Wiley-Blackwell
Country of origin:	United States
Release date:	July 2017
First published:	2017
Authors:	A Sanchez
Dimensions:	234 x 163 x 21mm (L x W x T)
Format:	Hardcover
Pages:	240
ISBN-13:	978-1-119-31485-1
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Postal & telecommunications industries Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General
LSN:	1-119-31485-2
Barcode:	9781119314851

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