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Books > Business & Economics > Business & management > Business ethics
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Big Business, Big Responsibilities - From Villains to Visionaries: How Companies are Tackling the World's Greatest Challenges (Hardcover)
Loot Price: R1,521
Discovery Miles 15 210
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Big Business, Big Responsibilities - From Villains to Visionaries: How Companies are Tackling the World's Greatest Challenges (Hardcover)
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Big business is often painted as the villain when it comes to the
environment or social wellbeing. There is certainly good evidence
of what some businesses have done wrong in the past. But times are
changing. Leading businesses are often now the visionaries: leaders
in the fight against climate change, protectors of human rights and
supporters of international development.
"Big Business, Big Responsibilities" shares the inside track on why
some of the world's best known brands are doing this not as
philanthropy but as a core part of business strategy: protecting
the environmental systems they depend on, building consumer trust
and creating new markets to ensure long term success.
This book describes the surprising speed with which business is
recognizing that it will thrive best in societies that succeed and
identifies the major challenges that still need to be overcome for
business to make its full contribution.
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