Create a strong brand DNA--and watch it grow These days, customers
want to have a deeply felt connection to the brands behind the
products they're purchasing, which means that if you're starting a
business, a strong brand DNA has got to be part of your creative
process from day one. And it needs to be more than just an abstract
idea: to give your brand life--and a bigger chance of surviving
against the competition--you need to have a standout launch
strategy and a set plan for growing your brand in a noisy
marketplace. In Launching & Building a Brand For Dummies, Amy
Will--who launched her first business at just 24-years-old and has
been the brains behind four strong and buzzworthy brands--covers
everything from crafting a powerful brand identity and planning
that all-important launch to being prepared to scale up as you
begin to take off. She reveals crucial lessons from her personal
experience in launching five companies, as well as detailing case
studies from some of the strongest brands out there, accompanied by
insights and advice from successful founders and branding experts.
Stand out on social media Create viral campaigns Build on Customer
Loyalty and LongevityDeal with the competition Whether you're
thinking of starting a business or are already building up your
market share, memorable brand identity will be the key to--and
Launching & Building a Brand For Dummies one of the secrets
of--your future standout success.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
