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Why Brand Loyalty is so important for successful business companies? (Paperback)
Loot Price: R1,209
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Why Brand Loyalty is so important for successful business companies? (Paperback)
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Total price: R1,229
Discovery Miles: 12 290
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For securing the long-term profitability today, businesses are
agreed to develop, maintain and create brand loyalty in such a way
to maintain loyal customers, but it is difficult in one way or
another in such a turbulent and competitive environment. Brand
loyalty is the repeat purchase of any customer that reflects his or
her conscious decision to continuously purchase that product in
future. Abdul Rehman and Muhammad Zia-ur-Rehman have explored and
analysed very aptly the role of brand loyalty for a successful
organisation. This book is a must read book for those who want to
set their companies with a better performance in this competitive
business world.
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