The Winning Message - Candidate Behavior, Campaign Discourse, and Democracy (Paperback)

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Communication, Society and Politics
Release date:	April 2002
First published:	2002
Authors:	Adam F. Simon
Dimensions:	227 x 152 x 13mm (L x W x T)
Format:	Paperback - Trade
Pages:	198
ISBN-13:	978-0-521-00191-5
Categories:	Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	0-521-00191-9
Barcode:	9780521001915

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