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Gaga Aesthetics - Art, Fashion, Popular Culture, and the Up-Ending of Tradition (Hardcover)
Loot Price: R3,053
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Gaga Aesthetics - Art, Fashion, Popular Culture, and the Up-Ending of Tradition (Hardcover)
Series: Aesthetics and Contemporary Art
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Pop art has traditionally been the most visible visual art within
popular culture because its main transgression is easy to
understand: the infiltration of the "low" into the "high". The same
cannot be said of contemporary art of the 21st century, where the
term "Gaga Aesthetics" characterizes the condition of popular
culture being extensively imbricated in high culture, and
vice-versa. Taking Adorno and Horkheimer's "The Culture Industry"
and Adorno's Aesthetic Theory as key touchstones, this book
explores the dialectic of high and low that forms the foundation of
Adornian aesthetics and the extent to which it still applied, and
the extent to which it has radically shifted, thereby 'upending
tradition'. In the tradition of philosophical aesthetics that
Adorno began with Lukacs, this explores the ever-urgent notion that
high culture has become deeply enmeshed with popular culture. This
is "Gaga Aesthetics": aesthetics that no longer follows clear
fields of activity, where "fine art" is but one area of critical
activity. Indeed, Adorno's concepts of alienation and the tragic,
which inform his reading of the modernist experiment, are now no
longer confined to art. Rather, stirring examples can be found in
phenomena such as fashion and music video. In addition to dealing
with Lady Gaga herself, this book traverses examples ranging from
Madonna's Madam X to Moschino and Vetements, to deliberate on the
strategies of subversion in the culture industry.
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