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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
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Gastrofashion from Haute Cuisine to Haute Couture - Fashion and Food (Paperback)
Loot Price: R769
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Gastrofashion from Haute Cuisine to Haute Couture - Fashion and Food (Paperback)
Series: Dress, Body, Culture
Expected to ship within 9 - 15 working days
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For hundreds of years consumers and scholars have acknowledged that
food is affected by the same rapid shifts in taste and consumption
as clothing. Trends in fashion and in food are increasingly being
marketed in tandem and sold as fashionable commodities to reinforce
capitalist power. Yet despite this, the reciprocal relationship
between fashion and food has not been fully explored - until now.
Gastrofashion from Haute Cuisine to Haute Couture examines the
relationship between food and fashion in clothing, style, and dress
in all its manifestations, from the restaurant to the catwalk, to
cookbooks, diet fads, slow food, fast fashion, celebrity chefs,
artists, and musical performers. It traces the relationship between
food and fashion back to the Middle Ages, to the rise of social
refinements in manners, speech, clothing, and taste, when
behaviours and appearances reflected social status and propriety
and where the social display of wealth and privilege were
inseparable from food and clothing. Nowadays, designer eateries
such as Pasticceria Prada and Armani Ristorante and the display of
food on fashion catwalks are the precursors of the restaurants of
pre-Revolutionary France and the spectacles of world fairs and
exhibitions. This much-needed book offers a substantive and
incisive discussion for all those interested in the complex
interrelationship between food and fashion - scholars, students,
and general readers alike.
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