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Digital Business Models - Perspectives on Monetisation (Hardcover)
Loot Price: R4,468
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Digital Business Models - Perspectives on Monetisation (Hardcover)
Series: Routledge Studies in Innovation, Organizations and Technology
Expected to ship within 12 - 19 working days
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By presenting the conditions, methods and techniques of
monetisation of business models in the digital economy, this book
combines implementation of the theoretical aspects of monetisation
with the presentation of practical business solutions in this
field. The scope of the book includes the relationship between the
monetisation and scalability degree of business models. The book
describes the place and role of the digital business ecosystem in
the process of digital transformation. It demonstrates ideological
and functional conditions for the use of the concept of sharing to
design innovative business models while also presenting a
multi-dimensional approach to the use of Big Data and their
monetisation in the context of business models. Digital Business
Models shows the place and role of ecological and social factors in
building digital business models that are part of the concept of
the circular economy and presents the contemporary conditions of a
sustainability concept that meets the ethical challenges of doing
digital business. It demonstrates how important the social factors
of business model design and the creation of social value are in
modern business and demonstrates. The book explores the
servitisation of digital business models using digital technologies
and features case studies on the effective solutions of business
models that use servitisation as a factor supporting the
monetisation of business models. Written for scholars exploring the
efficiency and effectiveness of business models related to
contemporary concepts - Sharing Economy, Circular Economy, Network
Economy, Big Data, so on - and those designing business models
taking into account social aspects, it will also be of direct
interest to entrepreneurship courses.
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