Creating Bonds - Successful Marketing in Museums (Paperback)

International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book. Whether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book. This series of practical, insightful essays covers the following key issues: * establishing, developing and managing the museum's brand * case studies of successful marketing initiatives large and small * how best to communicate with specific market sectors * the role of Human Resources in brand development * establishing a new attraction in a crowded market * marketing in a brand-hostile environment * analysing your audiences Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays.

General

Imprint:	MuseumsEtc
Country of origin:	United Kingdom
Release date:	December 2009
First published:	December 2009
Contributors:	Adam Lumb • Alexander Gates • Amy Nelson
Dimensions:	129 x 198 x 12mm (L x W x T)
Format:	Paperback - Trade
Pages:	228
ISBN-13:	978-0-9561943-2-9
Categories:	Books > Reference & Interdisciplinary > Museums & museology Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-9561943-2-X
Barcode:	9780956194329

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