This book analyzes the communication and writing strategies
necessary to craft and maintain ongoing crowdfunding campaigns to
support businesses, non-profits, artists, and others. Drawing on
theory from technical communication and user experience, as well as
mixed methods research, and text mining, this book takes an
evidence-based approach to understanding the successes and failures
of crowdfunding campaigns. It examines campaigns across a range of
platforms including Kickstarter, GoFundMe, IndieGoGo, and Patreon.
The book breaks down successful exemplar campaigns that have proven
long-term success to showwhat has worked and why, giving readers a
solid foundation to research and create a campaign of their own.
Sustainable Crowdfunding serves as a supplemental text for courses
in technical and professional communication, user experience,
communication research methods, and digital marketing, and will be
of interest to both communication scholars and advanced
crowdfunding professionals. Online interactive tools for
qualitative and quantitative analysis are available at
https://rhetoricaldata.com. A stop word appendix for the book can
be accessed at routledge.com/9781032312736
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Series: |
ATTW Series in Technical and Professional Communication |
Release date: |
June 2023 |
First published: |
2023 |
Authors: |
Adam Pope
|
Dimensions: |
229 x 152mm (L x W) |
Format: |
Paperback
|
Pages: |
224 |
ISBN-13: |
978-1-03-231273-6 |
Categories: |
Books
|
LSN: |
1-03-231273-4 |
Barcode: |
9781032312736 |
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