Strategy for Sustainability - A Business Manifesto (Hardcover)

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing "integral," rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true "competitive" strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

General

Imprint:	Harvard Business Review Press
Country of origin:	United States
Release date:	July 2009
First published:	2009
Authors:	Adam Werbach
Dimensions:	241 x 162 x 21mm (L x W x T)
Format:	Hardcover
Pages:	226
ISBN-13:	978-1-4221-7770-9
Categories:	Books > Business & Economics > General Books > Earth & environment > The environment > General Promotions
LSN:	1-4221-7770-X
Barcode:	9781422177709

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