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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Taking the Fear Out of Data Analysis - Completely Revised, Significantly Extended and Still Fun (Paperback)
Loot Price: R1,148
Discovery Miles 11 480
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Taking the Fear Out of Data Analysis - Completely Revised, Significantly Extended and Still Fun (Paperback)
Expected to ship within 12 - 17 working days
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Taking the Fear Out of Data Analysis provides readers with the
necessary knowledge and skills to understand, perform, and
interpret quantitative data analysis effectively. Acknowledging
that people often dislike statistics and quantitative methods, this
book illustrates that statistical reasoning can be a fun and
intuitive part of our lives. Key Features: Split into three
sections covering how to understand data, preparing data for
analysis and carrying out the analysis Blends theory with practical
examples in a logical and straightforward manner to guide readers
in making sense of statistical inference Offers universal knowledge
that can be applied to a variety of software applications with
limited technical complexity to aid the learning process Short and
concise chapters focusing on the essence of the topics covered,
such as analytical techniques that are typically used in behavioral
and social science research Significantly revised and updated, this
textbook is an essential text for both undergraduate and
postgraduate students in fields such as information systems,
international business and marketing. It will also be beneficial
for practitioners involved in data science, data analytics, and
market research.
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