The Routledge Companion to Nonprofit Marketing (Hardcover)

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations.The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including: voluntary sector; marketing; fundraising; arts marketing; education marketing; political marketing; social marketing; volunteer recruitment, management and retention; and public sector marketing and e-government. Containing real-world examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Companions in Marketing, Advertising and Communication
Release date:	November 2007
First published:	2008
Editors:	Adrian Sargeant • Walter Wymer Jr
Dimensions:	246 x 174 x 28mm (L x W x T)
Format:	Hardcover
Pages:	434
ISBN-13:	978-0-415-41727-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-415-41727-9
Barcode:	9780415417273

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