If you write emails and letters as part of your work, then this
book is for you. By applying the suggested guidelines, you will
stand a much greater chance of getting the desired reply to your
emails in the shortest time possible. Some of the key guidelines
covered include: * Write meaningful subject lines - otherwise
recipients may not even open your mail. * Always put the most
important point in the first line - otherwise the reader may not
read it. * Be concise and only mention what is truly relevant.
Write the minimum amount possible - you will also make fewer
mistakes * Be a little too formal than too informal - you don't
want to offend anyone. * If you have two long important things to
say, say them in separate emails. * Give clear instructions and
reasonable deadlines. * If you need people to cooperate with you,
it is essential to highlight the benefits for them of cooperating
with you. * Empathize with your recipient's busy workload. * Never
translate typical phrases literally - learn equivalent phrases. The
book concludes with a chapter of useful phrases. There is also a
brief introduction for trainers on how to teach Business /
Commercial English.
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