Books > Social sciences > Psychology > Social, group or collective psychology
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Technologies of Sexiness - Sex, Identity, and Consumer Culture (Hardcover)
Loot Price: R2,668
Discovery Miles 26 680
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Technologies of Sexiness - Sex, Identity, and Consumer Culture (Hardcover)
Series: Sexuality, Identity, and Society
Expected to ship within 10 - 15 working days
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Key cultural shifts have enabled a "new sexualization" of women.
Neoliberal, consumerist, and postfeminist media culture have shaped
ways of understanding female sexuality, embodied by the figure of
the choosing, empowered, entrepreneurial consumer citizen-woman,
whose economic capital determines feminine success (and failure).
Informed by older constructs of privilege such as class, sexuality,
race and (dis)ability, this version of sexiness also constrains by
folding contemporary femininity back into previous panics about
youth, excess, "bad" consumption, and appropriate feminine
behavior. In Technologies of Sexiness, Adrienne Evans and Sarah
Riley identify how current understandings of sexiness in public
life and academic discourse have produced a "doubled stagnation,"
cycling around old debates without forward momentum. Developing a
theoretical and methodological framework, they expand on the notion
of a "technology of sexiness." They ask what happens and what is
lost when people make sense of themselves within the complexities
and contradictions of consumer-oriented constructs of sexiness. How
do these discourses come to "transform the self"? This book
provides a framework for understanding how women make sense of
their sexual identities in the context of a feminization of sexual
consumerism. The authors analyze material collected with two groups
of women: the "pleasure pursuers" and "functioning feminists," who
broadly occupy positions across the pre- and post-Thatcher eras,
and the changes brought about by the feminist movement. As one of
the first book-length empirical studies to explore age-related
femininities in the context of what "sexiness" means today, the
authors develop a series of insights into various "technologies of
the self" through analyses of space, nostalgia, and claims to
authentic sexiness.
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