The 10 principles of good design set out by Dieter Rams in 1995 has
influenced and inspired a new generation of designers in search of
the perfect balance between practicality, simplicity and
aesthetics. What does good design mean in the 21st century? How
have the 10 principles influenced modern design? In this book,
established and emerging designers tell us how they understand and
put these rules into practice thereby contributing to the
definition of what good design in the 21st century means, according
to the criteria defined by Rams. The book showcases contemporary
products from around the globe; a host of work by iconic designers,
such as NENDO, NERI & HU, LARA BOHINC and so on.
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