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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Greenwashing - Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication (Hardcover)
Loot Price: R1,654
Discovery Miles 16 540
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Greenwashing - Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication (Hardcover)
Series: Emerald Points
Expected to ship within 10 - 15 working days
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Greenwashing is an emerging trend that seeks to overemphasize the
sustainability practices by companies to their customers. In a
comprehensive analysis of this widespread marketing and corporate
communication practice, Agostino Vollero examines the understanding
of greenwashing, provides a systematic review of available
literature review, and reflects on theoretical approaches and
research trends. Additionally explored are specific case studies
that offer lessons in avoiding the greenwashing trap and a build a
look to the future in this context. Greenwashing: Foundations and
Emerging Research on Corporate Sustainability and Deceptive
Communication showcases fascinating insights and new perspectives
in this field, which will be of great interest to scholars of
Management, Marketing Communications, Corporate Communication,
Accounting and Business Ethics.
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