Discover what makes a marketing campaign successful in this rapidly
developing region through the Arab edition of this widely acclaimed
textbook. Kotler and Armstrong's hugely successful approach has
been adapted specifically for the Arab world, using Arab-world
business examples, case studies and statistics as well as cultural
and demographic insights. Emphasis is placed on making marketing
ideas and concepts come alive by encouraging readers to apply
established marketing principles to real companies in real
situations.
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