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Books > Business & Economics > Business & management > Sales & marketing

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Principles of Marketing (Arab World Editions) with MyMarketingLab (Paperback) Loot Price: R1,966

Discovery Miles 19 660

Repayment Terms: R184 pm x 12*

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Principles of Marketing (Arab World Editions) with MyMarketingLab (Paperback): Ahmad Tolba, Anwar Habib, Philip Kotler, Gary...

Principles of Marketing (Arab World Editions) with MyMarketingLab (Paperback)

Ahmad Tolba, Anwar Habib, Philip Kotler, Gary Armstrong

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Loot Price R1,966 Discovery Miles 19 660 | Repayment Terms: R184 pm x 12*

Expected to ship within 12 - 19 working days

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Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrong's hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights. Emphasis is placed on making marketing ideas and concepts come alive by encouraging readers to apply established marketing principles to real companies in real situations.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	December 2011
First published:	2011
Authors:	Ahmad Tolba • Anwar Habib • Philip Kotler • Gary Armstrong
Dimensions:	261 x 214 x 20mm (L x W x T)
Format:	Paperback • Digital product license key
ISBN-13:	978-1-4082-8907-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4082-8907-5
Barcode:	9781408289075