It is incumbent upon the state to gain support for national
objectives. Employment of instruments of power is designed to
influence other nations and organizations to respond favorably.
Therefore, impacting the decision making process is the underlying
principle for IOP power projection and highlights the psychological
element. During a period of declining resources and increased world
competition, the United States must find new ways to reach out and
promote American interests. In order to maximize the impact and
exploit the influence events create, joint planning and interagency
coordination of psychological operations are critical. The current
ad hoc interagency coordination and joint planning process do not
maximize the psychological factors' impact and fully exploit its
asymmetrical influence on a target audience's decision making
process. Traditional views towards concepts, particularly military
PSYOP, do not lead to the innovative solutions demanded by an
environment of declining funds and resources. This study recognizes
the multidimensional aspect of military PSYOP and calls for
redefining an area of operations that has changed little over the
years. Additionally, the establishment of an organization
responsible for the development of a national marketing strategy
integrating all IOPs to achieve objectives beyond the tactical
level is advocated. Reviewing subject matter literature from the
last forty years provided the project's basis for concepts relating
to PSYOP and the Soviet missile gap deception case study. Internet
searches, interviews, and recent literature brought current issues
to light and developed a picture of U.S. organizations involved in
influencing target audiences.
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