In a field dominated by books that focus exclusively on the
perspective of business in large corporations or that assume that
business has a moral deficiency in need of reform, Al Gini and
Alexei Marcoux offers students and business people alike a concise
guide to what everyone ought to do when doing business. Where other
books are organized topically, Gini and Marcoux look at the moral
features of business that recur across topical areas, stressing the
considerations that bear on business people whether they be
corporate functionaries, principals in family businesses, or solo
entrepreneurs who do it all, end to end. They present to students
the essential concepts, ideas, and issues involved in ethics in
business and emphasize the individual acting person and what it
means to have character and integrity when doing business.
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