Elgar Research Agendas outline the future of research in a given
area. Leading scholars are given the space to explore their subject
in provocative ways, and map out the potential directions of
travel. They are relevant but also visionary. Presenting
cutting-edge thoughts on media economics, its history and
development, and looking forward to its future, this timely book
investigates the changing face of the field. With contributions
from some of the most prominent media economics scholars in the
world, this provocative and visionary Research Agenda covers theory
development, consumer and audience demand, information and cultural
goods, and technological dimensions. Chapters explore
globalization, industry organization, social and ethical aspects of
media firms, new media viability and the historical eras of media
economics. Presenting a range of streams of inquiry and topics
needing more study and development, this Research Agenda looks at
new and innovative ways to stimulate thought around key research
questions and designs. PhD students and scholars of media studies
and media economics will benefit from the expansion of basic
concepts, theories and methods found in this key book. It will also
be critical reading for media professionals looking to understand
more about the impact and importance of contemporary media
relations. Contributors include: A.B. Albarran, A. Arrese, M.
Barrett, A.J. Coffey, C.A. Hollifield, W.-y. Hsu, C. Kolo, Y.-l.
Liu, M. Medina, B.I. Mierzejewska, M.E. Gutierrez-Renteria, U.
Rohn, A. Sanchez-Tabernero, C. Shao, X. Zhang
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