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Media Management and Economics Research in a Transmedia Environment (Hardcover) Loot Price: R4,938
Discovery Miles 49 380
Repayment Terms: R463 pm x 12*
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Media Management and Economics Research in a Transmedia Environment (Hardcover): Alan B Albarran

Media Management and Economics Research in a Transmedia Environment (Hardcover)

Alan B Albarran

Series: Electronic Media Research Series

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Loot Price R4,938 Discovery Miles 49 380 | Repayment Terms: R463 pm x 12*

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First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Electronic Media Research Series
Release date: May 2013
First published: 2009
Editors: Alan B Albarran
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Hardcover
Pages: 278
ISBN-13: 978-0-415-81815-5
Categories: Books > Business & Economics > Economics > Microeconomics > General
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LSN: 0-415-81815-X
Barcode: 9780415818155

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