This landmark work centers on media management and economics within
a diverse, international, historical and constantly changing
environment. The chapters herein reflect the current state of
research and present directions for future study. Developed at the
2012 Research Symposium in conjunction with the annual convention
of the Broadcast Education Association, it represents the most
current theory and research in the area.
General
| Imprint: |
Routledge
|
| Country of origin: |
United Kingdom |
| Series: |
Electronic Media Research Series |
| Release date: |
June 2015 |
| First published: |
2009 |
| Editors: |
Alan B Albarran
|
| Dimensions: |
229 x 152 x 16mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
280 |
| ISBN-13: |
978-1-138-92558-8 |
| Categories: |
Books >
Business & Economics >
Economics >
Microeconomics >
General
|
| LSN: |
1-138-92558-6 |
| Barcode: |
9781138925588 |
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