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The Social Media Industries (Paperback, New)
Loot Price: R1,286
Discovery Miles 12 860
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The Social Media Industries (Paperback, New)
Series: Media Management and Economics Series
Expected to ship within 12 - 17 working days
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This volume examines how social media is evolving as an industry-it
is an extension of traditional media industries, yet it is
distinctly different in its nature and ability to build
relationships among users. Examining social media in both
descriptive and analytical ways, the chapters included herein
present an overview of the social media industries, considering the
history, development, and theoretical orientations used to
understand social media. Covered are: Business models found among
the social media industries and social media as a form of
marketing. Social media as a form of entertainment content, both in
terms of digital content, and as a tool in the production of news.
Discussions of ethics and privacy as applied to the area of social
media. An examination of audience uses of social media considering
differences among Latinos, African-Americans, and people over the
age of 35. Overall, the volume provides a timely and innovative
look at the business aspects of social media, and it has much to
offer scholars, researchers, and students in media and
communication, as well as media practitioners.
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