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Books > Reference & Interdisciplinary > Communication studies > Information theory
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Social Scientists Meet the Media (Hardcover)
Loot Price: R4,481
Discovery Miles 44 810
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Social Scientists Meet the Media (Hardcover)
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Social scientists often dismiss the media as untrustworthy and
irresponsible and the media frequently regard social scientists as
incapable of giving a straight answer. The contributors to this
volume complain of having been misrepresented, misquoted and edited
out of all recognition. That this clash of cultures should occur is
not surprising given the different priorities and perspectives of
the social sciences and the media. This work examines these issues
from the viewpoint of the media and social scientists who have had
extensive media contact. The academics contributing to this book
have conducted research on a diverse range of topics including:
education, stress, football hooliganism, intelligence, risk factors
for illness, drug use, performance appraisal in universities,
politics, sex, religion, pornography, female sexuality, terrorism,
youth culture and media studies. There are also chapters from
well-known media practitioners, from radio, the television and
newspapers. Based on the contributions, the editors offer practical
suggestions for social scientists to help them work more
effectively with the media and thereby reach a wider audience.
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