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Digital Marketing - A Practical Approach (Hardcover, 4th edition) Loot Price: R5,158
Discovery Miles 51 580
Repayment Terms: R483 pm x 12*
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Digital Marketing - A Practical Approach (Hardcover, 4th edition): Alan Charlesworth

Digital Marketing - A Practical Approach (Hardcover, 4th edition)

Alan Charlesworth

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Loot Price R5,158 Discovery Miles 51 580 | Repayment Terms: R483 pm x 12*

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* Provides a step-by-step and applied approach to Digital Marketing practice, preparing students for a role in industry. * Text includes exercises, checklists, further reading and, of course, an abundance of further links * New edition of a well-established text, fully updated with latest theory and practice, including new international case studies, which test students' ability to apply theory, models and good practice to real-life scenarios. * Comprehensive support material available online for both students and instructors, including links to articles and opinion pieces, PowerPoint lecturer slides, lecture videos, and questions.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: October 2022
First published: 2023
Authors: Alan Charlesworth
Dimensions: 246 x 174 x 26mm (L x W x T)
Format: Hardcover
Pages: 356
Edition: 4th edition
ISBN-13: 978-0-367-70658-6
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-367-70658-X
Barcode: 9780367706586

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