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Books > Business & Economics > Economics
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Digital Marketing - A Practical Approach (Hardcover, 4th edition)
Loot Price: R4,467
Discovery Miles 44 670
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Digital Marketing - A Practical Approach (Hardcover, 4th edition)
Expected to ship within 12 - 17 working days
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* Provides a step-by-step and applied approach to Digital Marketing
practice, preparing students for a role in industry. * Text
includes exercises, checklists, further reading and, of course, an
abundance of further links * New edition of a well-established
text, fully updated with latest theory and practice, including new
international case studies, which test students' ability to apply
theory, models and good practice to real-life scenarios. *
Comprehensive support material available online for both students
and instructors, including links to articles and opinion pieces,
PowerPoint lecturer slides, lecture videos, and questions.
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