Digital Marketing - A Practical Approach (Paperback, 4th edition)

* Provides a step-by-step and applied approach to Digital Marketing practice, preparing students for a role in industry. * Text includes exercises, checklists, further reading and, of course, an abundance of further links * New edition of a well-established text, fully updated with latest theory and practice, including new international case studies, which test students' ability to apply theory, models and good practice to real-life scenarios. * Comprehensive support material available online for both students and instructors, including links to articles and opinion pieces, PowerPoint lecturer slides, lecture videos, and questions.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2022
First published:	2023
Authors:	Alan Charlesworth
Dimensions:	246 x 174 x 32mm (L x W x T)
Format:	Paperback
Pages:	356
Edition:	4th edition
ISBN-13:	978-0-367-70659-3
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-367-70659-8
Barcode:	9780367706593

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!