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International Hospitality Management - Concepts and Cases (Hardcover)
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International Hospitality Management - Concepts and Cases (Hardcover)
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International Hospitality Management: concepts and cases brings
together the latest developments in global hospitality operations
with contemporary management principles. It develops a critical
view of the management practices and the traditional theories,
analysing how appropriate they are to the hospitality and tourism
industries in a multicultural context. International Hospitality
Management is designed to instil a greater awareness of the
cultural factors influencing the strategies and performances of
hospitality organization. This approach focuses on a critical
analysis of the relevance and application of general management
theory and practice to the hospitality industry. Consisting of
eleven chapters to meet with the average semester duration, each
deals with a major topic of international management, with
thoroughly developed with consistent learning features throughout,
including: Specified learning outcomes for each chapter
International case studies including major world events and issues
such as the riots in Paris, fast food lawsuits, tipping, corporate
social responsibility as well as studies of international
corporations such as Marriott, Hilton, Intercontinental, McDonalds,
Starbucks, Disney and many more Study questions and discussion
questions to consolidate learning and understanding Links to
relevant websites and consolidated list of further reading at the
back of the book Online resources available for lecturers and
students including downloadable figures from the book, PowerPoint
slides, further cases and extra exercises and points for
discussion. Visit the site at
http://cw.routledge.com/textbooks/9780750666756/
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