Books > Reference & Interdisciplinary > Communication studies
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Mirror Images - Reflections on a Life in the Media (Paperback)
Loot Price: R486
Discovery Miles 4 860
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Mirror Images - Reflections on a Life in the Media (Paperback)
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Loot Price R486
Discovery Miles 4 860
Expected to ship within 10 - 15 working days
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Take an unusual and wry look at the mass media by joining an
industry insider who recalls the high and low points of an almost
forty-year career.Alan J. Yates, a media professional and academic,
dissects the media business as a consumer, theorist, and
participant. He observes that we tend to be literate when it comes
to information technology but often illiterate regarding media
process and impact.As Yates looks back over his career, he shares
personal anecdotes and lessons learned on the front lines of the
business. He also examines a multitude of issues, including:
various connotations of the truth; ways to improve the training of
media professionals; strategies to break into the news business and
further your career.The physical nature and infrastructure of the
media constantly changes, and as technology becomes faster,
smaller, and handier, the media can begin to have insidious
influences. Yates emphasizes the importance of knowing what to
guard against in this fast-changing world.Whether you are an
observer of the media, a participant, or a student, in " Mirror
Images " you'll find an honest assessment of the media's history,
future, and impact on the world.
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