Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Get Out the Vote - How to Increase Voter Turnout (Paperback, 2nd edition)
Loot Price: R583
Discovery Miles 5 830
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Get Out the Vote - How to Increase Voter Turnout (Paperback, 2nd edition)
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Loot Price R583
Discovery Miles 5 830
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The most important element in every election is the voters, and
get-out-the-vote (GOTV) campaigns can make the difference between
winning and losing. With the first two editions of Get Out the
Vote, Donald P. Green and Alan S. Gerber broke ground by
introducing a new scientific approach to the challenge of voter
mobilization and profoundly influenced how campaigns operate. Get
Out the Vote has become the reference text for those who manage
campaigns and study voter mobilization. In this expanded and
updated edition, Green and Gerber incorporate data from more than
100 new studies, which shed new light on the cost-effectiveness and
efficiency of various campaign tactics, including door-to-door
canvassing, email, direct mail, and telephone calls. Two new
chapters focus on the effectiveness of registration drives and
messaging tactics. The new Get Out the Vote will be available as
the country gears up for the 2016 presidential campaign. This
readable, practical guide on voter mobilization is sure to be an
important resource for consultants, candidates, and grassroots
organizations, as well as a valuable teaching tool in courses on
campaigns and elections.
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