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Strategic Planning for Sustainability (Paperback)
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Strategic Planning for Sustainability (Paperback)
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Although corporate social responsibility (CSR) has been adopted by
many companies, few of them are practicing it with any formal
strategy, and the common situation seems to be a portfolio of
disparate CSR programs and initiatives, some of which the support
core strategy and others of which appear adjacent and
discretionary. The diversity of potential CSR initiatives is one
issue; however, developing a strategic orientation is complicated
by the fact that each company has its own unique set of drivers and
motivations for CSR and ideas and responsibilities for those
initiatives come from all parts and levels of the organization.
Strategic planning for sustainability is far from easy or precise,
if only because it requires that simultaneous consideration be
given not only to economic performance and development but also to
environmental protection and the social wellbeing of employees and
other persons and groups outside of the organization. This book is
intended as a comprehensive guide to the key steps required to
strategically approach becoming a successful sustainable business
including conducting a CSR assessment, developing a CSR strategy
and the accompanying business case, developing and implementing CSR
commitments, and measuring the performance and effectiveness of the
planning initiative.
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