Tourism Marketing - In the Age of the Consumer (Hardcover)

Approach - This book takes a contemporary consumer and experience approach throughout that better reflects the way tourism marketing has evolved, is practiced and taught. It is written from a tourism industry perspective rather than an adapted marketing approach (Kotler). Currency: Reflects the way Tourism marketing has evolved by integrating, Social media and e-marketing throughout, emphasising the sustainability of tourism including concepts such as ethical tourism and green marketing and raising events to the level of a major tourism marketing topic and integrates this with the concept of experiential marketing which is not present in other books. Focuses on Tourism Marketing -Some books aim to cover every component of marketing for the tourism and hospitality industries, with a bias towards Hospitality (Kotler & Morrison). They therefore fail to cover Tourism Marketing in sufficient detail for 'Tourism Marketing' core modules unlike this book. Length - Tourism Marketing is commonly taught in 1 semester and this book matches core content on these courses in 15 chapters. Competition is too long for these courses. International approach - taking a global view in terms of content, case studies and examples. Online Resources - Offering students and lecturers better & appropriate online resources including: Video Case Studies, test banks, sample marketing plans, instructors guide, PPT's & web links

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 2022
Authors:	Alastair M. Morrison
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	758
ISBN-13:	978-0-415-72635-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	0-415-72635-2
Barcode:	9780415726351

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