Hospitality and Travel Marketing, International Edition (Paperback, Revised Edition)

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to HOSPITALITY AND TRAVEL MARKETING, International Edition is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors' experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. HOSPITALITY AND TRAVEL MARKETING, International Edition reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

General

Imprint:	Delmar Cengage Learning
Country of origin:	United States
Release date:	April 2009
First published:	2010
Authors:	Alastair Morrison
Dimensions:	256 x 205 x 27mm (L x W x T)
Format:	Paperback
Pages:	624
Edition:	Revised Edition
ISBN-13:	978-1-4354-8686-7
Categories:	Books > Social sciences > Education > Careers guidance > General Promotions
LSN:	1-4354-8686-2
Barcode:	9781435486867

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