'Beautiful, moving, profoundly imaginative in itself - this book is
as entertaining as it is relevant and practical' ALAIN DE BOTTON
'Anyone who has an imagination - that is, everyone - should read
this book' EDWARD ENNINFUL 'An extraordinary book - an elaborate
cabinet of curiosities' SPECTATOR For some, the imagination is a
luxury in the modern age; something which is by turns elusive,
difficult to employ and better left to others. But what is it to
imagine exactly? How do we go about it, and why is it so important
that we imagine for ourselves? In this insightful and
life-affirming book, Albert Read puts the imagination back at the
forefront of our lives. Not merely a nebulous concept reserved for
artists and creatives, it is a muscle - an essential faculty of the
mind to be trained and developed over a lifetime. It is boundless
in its potential, infinitely rewarding and central to human
achievement. Spanning pre-historic times through to the
twenty-first century, The Imagination Muscle explores the genesis
of ideas - from Thomas Edison's serial embracing of failure to Jane
Jacobs' vision of how we should build cities together; from Steve
Jobs' approach to office design to the Japanese concept of Ma.
Touching on art, music, film, literature, science and
entrepreneurship, this book examines how the imagination has
evolved - in shape, power and pace - through the millennia. Albert
Read reveals how we can harness the imagination in our day-to-day
lives and why, in the new Age of Technology, it is more pressing
than ever that we do so. Discover where to find ideas, how to
foster skill in observation and connection, and how to be more
attentive to the fluxes of our own minds. After all, as Read
expertly outlines, the imagination is our supreme gift, our biggest
opportunity, our greatest source of fulfilment and our most vital
asset for the future.
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