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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Corporate Foresight - Anticipating the Future (Paperback, 2nd edition)
Loot Price: R1,375
Discovery Miles 13 750
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Corporate Foresight - Anticipating the Future (Paperback, 2nd edition)
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The world changes like the patterns in a kaleidoscope: trends
expand, contract, break up, melt, disintegrate and disappear, while
others are formed. Change - as opposed to stasis - is our normal
condition, the only certainty in our lives, hence the need to
create tools that provide organizations with the means to tackle
change and navigate complexity. We must accept the reality of
constant change and be prepared for a heavy shift in perspective:
interconnection versus separation, acceleration versus linearity
and discontinuity versus continuity. Anticipating the future
requires more than the traditional predictive models (forecasting)
based on the forward projection of past experiences. Advanced
methods use anticipation logic (foresight) and build probable
scenarios taking into account weak signals, emerging trends,
coexisting presents and potential paths of evolution. Corporate
foresight is fundamental to interpret and lead change. The two
cornerstones of foresight are organization and management. As
concerns organization, the authors advocate the separation of
research (oriented to the market of tomorrow) from development
(oriented to the market of today), the establishment of a foresight
unit and the concentration of research activities mainly on the
acquisition and recombination of external know-how. As regards
management, after an overview of state-of-the-art literature on
forecasting methods, the authors propose the implementation of a
"future coverage" methodology, which enables companies to measure
and verify the consistency between trends, strategic vision and
offered products. These organizational and managing tools are then
tested in a case study: the Italian company Eurotech SpA, a leader
in the ICT sector.
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