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Management Und Marketing Im Kulturtourismus - Basiswissen - Praxisbeispiele - Checklisten (German, Paperback, 2013 ed.) Loot Price: R865
Discovery Miles 8 650
Repayment Terms: R81 pm x 12*
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Management Und Marketing Im Kulturtourismus - Basiswissen - Praxisbeispiele - Checklisten (German, Paperback, 2013 ed.):...

Management Und Marketing Im Kulturtourismus - Basiswissen - Praxisbeispiele - Checklisten (German, Paperback, 2013 ed.)

Albrecht Steinecke

Series: Kunst- Und Kulturmanagement

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Loot Price R865 Discovery Miles 8 650 | Repayment Terms: R81 pm x 12*

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Kultur hat Konjunktur im Tourismus: Die Besichtigung von Kirchen, Museen und Burgen zahlt zu den beliebtesten Urlaubsaktivitaten der Bundesburger. Allerdings drangen immer mehr An-bieter auf diesen Markt, so dass sich der Wettbewerb um die ausgabefreudigen Kulturtouristen kunftig weiter verscharfen wird.
Was sind wichtige Trends im Kulturtourismus? Welche Erwartungen haben die Besucher? Wie konnen sich Kulturanbieter erfolgreich auf dem lukrativen Freizeit- und Tourismusmarkt behaupten? Das Buch bietet aktuelles Management-Know-how in kompakter und verstandlicher Form sowie mit vielen Praxisbeispielen und einer Checkliste Fit fur den Tourismus? ."

General

Imprint: Springer vs
Country of origin: Germany
Series: Kunst- Und Kulturmanagement
Release date: October 2012
First published: October 2012
Authors: Albrecht Steinecke
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 172
Edition: 2013 ed.
ISBN-13: 978-3-531-18586-6
Languages: German
Subtitles: German
Categories: Books > Social sciences > Sociology, social studies > Social institutions > General
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LSN: 3-531-18586-1
Barcode: 9783531185866

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