Soap Opera - The inside Story of Proctor & Gamble (Paperback, 1st Touchstone ed)

Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin". P&G's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.

Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.

General

Imprint:	Touchstone
Country of origin:	United States
Release date:	September 1994
First published:	September 1994
Authors:	Alecia Swasy
Dimensions:	216 x 140 x 23mm (L x W x T)
Format:	Paperback - Trade
Pages:	408
Edition:	1st Touchstone ed
ISBN-13:	978-0-671-89781-9
Categories:	Books > Business & Economics > Industry & industrial studies > General
LSN:	0-671-89781-0
Barcode:	9780671897819

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