Research on happiness has steadily increased over the last decade,
with different streams of inquiry converging into what has come to
be known as 'modern happiness studies' (MHS). In this book, Alejo
Jose G. Sison draws on the latest research in economics and
psychology as well as Aristotelian virtue ethics to show why
happiness is the ultimate value proposition for business. Using
non-technical language and a number of illustrative vignettes, he
proposes ways for businesses to cultivate the virtues, providing
advice on production and service enhancement, customer
satisfaction, employee well-being and overall organizational
wellness. This book will appeal to a wide readership, including
graduate students and researchers in business ethics, moral
philosophy and positive psychology.
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