Qualitative Research in Digital Environments - A Research Toolkit (Paperback)

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2016
First published:	2017
Authors:	Alessandro Caliandro • Alessandro Gandini
Dimensions:	234 x 156 x 15mm (L x W x T)
Format:	Paperback
Pages:	228
ISBN-13:	978-1-138-18869-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-138-18869-7
Barcode:	9781138188693

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