Media Management and Artificial Intelligence - Understanding Media Business Models in the Digital Age (Paperback)

* A comprehensive and technology-focused core textbook for advanced undergraduate and postgraduate Media Management and Media, Entertainment and Technology programmes, which are sought-after globally * Explores the transformation impact of AI technologies on all major segments of the media business, both private and public sector. * Incorporates forty real-life and geographically diverse case studies to demonstrate how theory translates to practice. * Pedagogical features aid learning, including theory-focused textboxes, key learning points, reflective questions and chapter summaries.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	November 2022
First published:	2023
Authors:	Alex Connock
Dimensions:	246 x 174 x 24mm (L x W x T)
Format:	Paperback
Pages:	336
ISBN-13:	978-1-03-210094-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	1-03-210094-X
Barcode:	9781032100944

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