Pretty Poly tells the fascinating story of the football shirt,
charting its dramatic evolution over a 150-year period, from modest
beginnings to a product at the centre of a billion-dollar industry.
An emblem of everything it means to be a fan, the football shirt
evokes memories of triumph and disaster and acts as a symbol of
belonging to a chosen footballing tribe. Packed with facts, figures
and anecdotes, Pretty Poly explores the history embedded in every
feature of modern-day strips. It covers their ever-changing shape,
the emergence of dedicated club and national colours and the often
surprising reasons behind them. It also looks at the companies and
designers behind some of our favourite strips, and explores the
birth and exponential growth of the replica-kit industry. Along the
way, we learn the histories of the iconic sponsors, names, numbers,
patches and badges, and meet the kit collectors with a burning
lifelong passion as we delve into the burgeoning vintage kit market
that feeds their interest.
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