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Books > Social sciences > Politics & government > Central government > Central government policies
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Brand Command - Canadian Politics and Democracy in the Age of Message Control (Hardcover)
Loot Price: R1,105
Discovery Miles 11 050
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Brand Command - Canadian Politics and Democracy in the Age of Message Control (Hardcover)
Series: Communication, Strategy, and Politics
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,125
Discovery Miles: 11 250
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The pursuit of political power is strategic as never before.
Ministers, MPs, and candidates parrot the same catchphrases. The
public service has become politicized. And decision making is
increasingly centralized in the Prime Minister's Office. What is
happening to our democracy? To get to the bottom of this, Alex
Marland reviewed internal political party files, media reports, and
documents obtained through access to information requests, and
interviewed Ottawa insiders. He discovered that in the face of
rapid changes in communication technology, the infusion of
corporate marketing strategies has instilled a culture of
centralized political control. At the core of the strategy is brand
control; at stake is democracy as we know it.
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