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Brand Command - Canadian Politics and Democracy in the Age of Message Control (Hardcover) Loot Price: R807
Discovery Miles 8 070
Repayment Terms: R76 pm x 12*
You Save: R56 (6%)
Brand Command - Canadian Politics and Democracy in the Age of Message Control (Hardcover): Alex Marland

Brand Command - Canadian Politics and Democracy in the Age of Message Control (Hardcover)

Alex Marland

Series: Communication, Strategy, and Politics

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List price R863 Loot Price R807 Discovery Miles 8 070 | Repayment Terms: R76 pm x 12* You Save R56 (6%)

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The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister's Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

General

Imprint: University of British Columbia Press
Country of origin: Canada
Series: Communication, Strategy, and Politics
Release date: March 2016
First published: 2016
Authors: Alex Marland
Dimensions: 229 x 152 x 41mm (L x W x T)
Format: Hardcover - With dust jacket / With dust jacket
Pages: 528
ISBN-13: 978-0-7748-3203-8
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political structure & processes > General
Books > Social sciences > Politics & government > Political parties > Political manifestos
Books > Social sciences > Politics & government > Central government > Central government policies
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LSN: 0-7748-3203-7
Barcode: 9780774832038

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