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School Commercialism - From Democratic Ideal to Market Commodity (Hardcover)
Loot Price: R5,334
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School Commercialism - From Democratic Ideal to Market Commodity (Hardcover)
Series: Positions: Education, Politics, and Culture
Expected to ship within 12 - 17 working days
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Pizza Hut's Book It! program rewards students with pizza for
meeting their reading goals. Toys "R" Us paid a Kansas school five
dollars for each student who took its toy survey. Cisco Systems
donated internet access to a California elementary school, asking
in return for the school choir to sing the company's praises while
wearing Cisco t-shirts.
Kids today face a barrage of corporate messages in the classroom.
In "School Commercialism," education expert Alex Molnar traces
marketing in American schools over the last twenty-five years,
raising serious questions about the role of private corporations in
public education. Since the 1990s, Molnar argues, commercial
activities have shaped the structure of the school day, influenced
the curriculum, and determined whether children have access to
computers and other technologies. He argues convincingly against
advertisers' assertion that their contributions are a win-win
proposition for cash-strapped schools and image-conscious
companies.
From the marketing of unhealthy foods to privatizing reforms such
as the Edison Schools and Knowledge Universe, "School"
"Commercialism" tracks trends that are more pervasive than many
parents realize and shows how we might recapture schools to better
serve the public interest.
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Series: |
Positions: Education, Politics, and Culture |
Release date: |
June 2005 |
First published: |
2005 |
Authors: |
Alex Molnar
|
Dimensions: |
216 x 138 x 18mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
190 |
ISBN-13: |
978-0-415-95131-9 |
Categories: |
Books >
Social sciences >
Sociology, social studies >
General
|
LSN: |
0-415-95131-3 |
Barcode: |
9780415951319 |
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