'Today, Fair Trade finds itself at a crucial point in its evolution
from alternative trading mechanism to a mainstream economic model.
As the only certifier in the largest Fair Trade market in the
world, TransFair USA has observed the explosive growth in consumer
awareness and business interest in Fair Trade certification. New
research into the progress of Fair Trade to date and, crucially,
its key future directions is urgently needed. Fair Trade is
therefore a valuable and timely contribution.The range and depth of
the book is considerable. It is international in outlook and
engages with a broad spectrum of theory and thinking. Its style is
approachable yet rigorous. I would strongly recommend it to
industry, academics, students, policy-makers and the interested
reader in general'
- Paul Rice, CEO, TransFair USA
'This work - a powerful study of the maelstrom of issues and
cross currents in the Fair Trade and Development movements is long
overdue. Through case studies, quantative analysis and reasoned
arguement, this work makes its case with cogent force'
- Hamish Renton, Product Manager Food You Can Trust, Tesco
'With the fair trade sector growing rapidly, it is vital that
the concept is understood properly and the future potential mapped
out. Fair Trade provides a comprehensive guide to all aspects of
fair trade which make it a "must read" for everyone from casual
buyer right through to seasoned producer. Here's your chance to see
how you can easily change the world for the better'
- Mel Young, editor-in-chief, New Consumer, Britain's only fair
trade magazine, www.newconsumer.org.
Fair Trade is at a crucial moment in its evolution from
alternative trading mechanism to mainstream economic model. This
timely and thoughtful book looks at the strategic future for Fair
Trade.
Each chapter spearheads a key area of Fair Trade thinking and
theory and the political, legal and economic context of Fair Trade
is given careful scrutiny. Difficult questions are tackled such as
What is the role and value of corporate social responsibility?' and
What is the brand meaning of Fair Trade?'
Throughout, readers are supported by:
- Revealing case studies and useful data analysis;
- Concise histories of different Fair Trade organisations;
- Chapter summaries and conclusions.
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