International Marketing Research - Opportunities and Challenges in the 21st Century (Hardcover)

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.

General

Imprint:	JAI Press Inc.
Country of origin:	United States
Series:	Advances in International Marketing
Release date:	November 2006
First published:	November 2006
Editors:	Alex Rialp • Josep Rialp
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Hardcover
Pages:	424
ISBN-13:	978-0-7623-1369-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7623-1369-2
Barcode:	9780762313693

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