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Books > Social sciences > Sociology, social studies > Social institutions
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Ethnographies of 'On Demand' Films - Anthropological Explorations of Commissioned Audiovisual Productions (Paperback, 1st ed. 2021)
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Ethnographies of 'On Demand' Films - Anthropological Explorations of Commissioned Audiovisual Productions (Paperback, 1st ed. 2021)
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Over the last two decades, the advent of cheap, user-friendly video
technologies has contributed to a revolution in representational
agency. Videos are now made by production units that are at times
composed of families, churches, musical groups, community
associations or other institutions. Thus, on-demand videos produced
and distributed within local and atypical networks profoundly shape
contemporary urban imaginaries. This book explores the intertwined
relations among infrastructure, technology, and modernity through
an ordinary, yet little studied field of "on-demand" audiovisual
production, which involves processes of negotiation and interaction
between clients and commissioned video makers. On-demand films are
considered as a space of collaboration and self-representation,
that allows to reflect on the potential of fiction, artifice, and
montage to render material desires, aspirations, and ideas of the
future.
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