Research and development (R&D) as well as innovation are the
drivers of change and the key determinants of growth in many
industry and service sectors. In spite of the financial turmoil and
restructuring of the world economy after 2008, investment in
R&D is expected to grow further. Innovation competence will
continue to be a major success factor for internationally operating
companies.
The book presents a state-of-the-art account of innovation
management and the role of R&D and innovation strategy for
corporate growth and renewal. It follows a top-down approach
starting from corporate strategy, and describes the effective
integration of corporate R&D, business unit projects and
operational performance improvements. The book offers portraits of
leading innovators and high-performing corporations and provides a
rich collection of best-practice examples.
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