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Intellectual Property Strategy - A Practical Guide to IP Management (Hardcover)
Loot Price: R4,519
Discovery Miles 45 190
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Intellectual Property Strategy - A Practical Guide to IP Management (Hardcover)
Expected to ship within 12 - 17 working days
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Over the past three decades, the make-up of the market value of
Standard & Poor 500 companies has changed dramatically. While
intangible assets amounted to less than one-third of company value
in the mid-1980s, this has almost tripled to four-fifths on average
today. A large contributor to this trend is intellectual property
(IP) - a situation that is even truer for start-up companies, where
IP assets may be the only significant asset a company has for quite
some time. It is therefore important that company leaders
understand the intricacies of IP strategy and how it is an integral
part of a successful business strategy. This guide provides a solid
grounding in concepts such as IP generation, IP valuation,
portfolio management and the monetisation of IP assets, as well as
practical guidance on setting an IP strategy and managing the risks
associated with third-party intellectual property. For a holistic
understanding, less formal IP assets such as trade secrets and
brand strategy are covered in addition to patents and trademarks.
Topics are introduced clearly and accessibly to provide decision
makers with the necessary background to make informed decisions in
cooperation with specialist in-house or external advisers. Chapter
features include key pointers, digestible chapter summaries, and
helpful diagrams and checklists, as well as case studies to bring
theory into sharp practical focus. Whether your company is firmly
established or just starting out, this accessible guide is
essential reading to facilitate informed decision-making on IP
issues. It will also provide those working with intellectual
property with a high-level overview of current thinking on IP
strategy.
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